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  • Dalton-480x721

    Dalton Shirey FOCUS team mentor

    Dalton Shirey is new to the team for 2022 but has already made a big impact on the FOCUS youth program. Not only is he a super fast factory team rider, but a great mentor to the kids coming up in our sport. With a 2nd place finish at the first race of the year we expect to see him

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  • Focusslidepromo

    Focus + Audi

    Focus is proud to be a part of the Audi of America family. For the part few years Focus Apparel CEO Kevin Keehl has been working directly with Audi as part of the pre production test fleet of vehicles here in Southern California. Focus Apparel is now in the process of providing VW and Audi vehicles for team riders and

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  • RobbieWageman-480x480

    Set….Go!

    Our designer apparel is created to be edgy, authentic, and emotionalized. We pride ourselves on Quality with quantity, utilizing amazing fabrics, aggressive colors and lines that make a statement about you. Our collection rebels against the more mundane products, represents a new look, fit and direction with no limitations.

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  • fapromo7-480x320

    Women’s New Arrivals Coming Soon

    BE BOLD. BE BEAUTIFUL. BE YOU.

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  • 10296694_622571971164712_1449681765_n

    Shredding the pipe!

    FOCUS APPAREL skater @zandergabriel shredding the full pipe! Photo.credit_@jsgphotography

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  • JordanLee_Ojai Bowl_New

    Focus Apparel team rider Jordan Lee

    Focus Apparel skate team rider Jordan Lee ends the year strong with a King of the groms Golden Ticket for the championships next summer in Minneapolis. The event was held last weekend at our home skate park Skatelab in Simi Valley California. All year Jordan has been ripping up the bowl contests at CASL along with taking a double win in

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  • surfing2-480x398

    Staying Focused

    Athlete Tyler Morris got into a dangerous situation while out at the North Shore of Hawaii preparing for the Pro Jr Nationals. He and Pro surf Legend Derrick Dorner were at Makaha Beach with 25 footers pounding in, it literally took them one hour and fifteen minutes of intense paddling to get to line up. Tyler was a bit sketched

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  • F2019Red-web-belt

    MUSINK 2013

    Focus Apparel has been hanging at the Musink tattoo, skate, and music festival in Orange county all weekend. Over 15,000 people came out to see bands like Pennywise and Bad Religion along with world famous tattoo artists. We posted up next to the super cool guys at Active Ride Shop that brought out a sick skate street course. Thanks to

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    El Tecolote

     Our favorite place to get Mexican food. Great tasting food and their logo represents us very well!

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